ADVERTISING - Frequently Asked Questions

Q:  There are numerous Internet websites. Why should I advertise with Canada Wilderness.com^®?
A:  There are many good Internet websites, however, only Canada Wilderness.com^® is specialized - focused solely on Canadian wilderness travel. The award winning site is easy to navigate and provides advertisers with a strong niche marketing opportunity. Theme travel categories provide focus on your target market. The website appearance and name lend to a strong recognizable image - easy to locate through Internet searches. Canada Wilderness.com^® is actively promoted in numerous media to ensure high visibility and visitation.

Q:  How am I charged for banner advertising?
A:  Banner ads are billed on a flat monthly rate based on site location. Ads are placed for a minimum three month period and are invoiced at the end of each month.

Q:   Can ad information on my banner be changed at any time?
A:   Yes, the banner information can be changed by submitting new media in the proper format without charge, and each banner can include up to six rotating messages. Canada Wilderness.com^® can produce your banner for you at a competitive rate as a static or animated gif or with Flash animation.

Q:   Must my banner ad contain an active link?
A:  The purpose of a banner is two-fold: increase awareness, and provide a click-through mechanism. A link to an advertiser's website is necessary to accomplish the latter.

Q:   I do not have a domain or website at the present time. Can Canada Wilderness.com^® still help to promote my business?
A:  Yes. Canada Wilderness.com^® can offer a package for a very reasonable fee that includes developing a single web page with graphics and e-mail links or a complete website. The package can include hosting on our server if required and banner ad production. Click here for more information or a production quote.

Q:   Are the website statistics verifiable?
A:   Yes. Canada Wilderness.com^® utilizes virtual server statistics software and can provide advertisers with a copy of the server statistics upon request. These stats are very comprehensive indicating numerous categories of activity on the site, referrers and origin, to mention a few.