Canadian Wilderness Travel Resource Centre

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LISTING - Frequently Asked Questions


Q:   There are numerous Internet directories. Why should I list with Canada Wilderness.com®?
A:   There are many good Internet directories available. However, only Canada Wilderness.com® is specialized - focused solely on promoting Canadian wilderness travel to a worldwide audience. In addition, the appearance leads to a strong recognizable image due to Canada's excellent reputation throughout the world. The website has already won awards and is promoted actively in numerous media - not just search engines, therefore it is highly visible to the industry's target market.

Q:   I am already listed with several Internet travel directories. Would I be wise to reduce my involvement with them and direct more of my advertising budget on Canada Wilderness.com®?
A:  Not necessarily. There are many good Internet directories and since the focus of the industry is trending toward increased on-line research, optimal and cost effective exposure of your site is crucial to remaining competitive. Several points to keep in mind are: the directory's target market; specialization; and cost effectiveness, (vis a vis visitaion) to name a few. Canada Wilderness.com® is targeted primarily at the substantial existing American market and the rapidly growing European and South-East Asian market. The site specializes in Canadian wilderness travel only; and, a the cost of a yearly Enhanced Listing is a fraction of the price of a magazine ad and provides a broader reach to your market.

Q:   Can I change information on my listing without incurring additional costs?
A:   Critical business information, such as address, url, phone, or e-mail changes will not incur an additional cost. Changes in photographs or descriptive editorial copy may be subject to a small additional charge.

Q:   Can my company appear in more than one travel category?
A:   Yes, however, there is an additional cost to appear in more than a single category. The rate for the second listing is substantially lower than the cost of the first and can contain completely different copy and photo. (See Rates for more information.)