LISTING - Advantages

For as little as $10 per month your operation can be listed at the top of major search engine results. How? An Enhanced Listing on Canada Wilderness.com^® allows you to take advantage of our high ranking on major search engines and that is why we are here - to promote Canadian wilderness operators to a global market! You also improve your ranking on search engines because links from popular sites, like CW to your website are weighted in the formula.
The following are the results from 50 of CW's many keywords and phrases that were checked against major search engines on April 22, 2006. These results are very impressive given the fact that there are literally tens and often hundreds of thousands of websites returning the same search terms.

The growth of e-commerce worldwide is well documented in numerous studies conducted recently. More and more people are making purchases on-line and the number is expected to grow dramatically. This trend also applies to the sourcing and actual booking of travel - in all aspects. According to Angus Reid Inc., approximately 300 million people worldwide use the Internet and 120 million have shopped via the Internet. These trends will have a dramatic impact on the travel industry as more people search for a tour operator on-line. Traditional methods of promotion may not be as effective in the future, and this sentiment is reflected in research conducted by Canada Wilderness.com^® where Canadian wilderness tour operators agreed, almost unanimously, that the Internet will play an increasingly important role in the way they do business and that promotion of thier websites is an important part of their media plan.

Traditional methods of promoting for wilderness outfitters and tour operators can be quite high depending on the media plan adopted. Print advertising in magazines can be expensive and to reach their target market operators may have to include their message in numerous publications. Although promotion via the Internet will not eliminate the use of traditional media, effective use of a website can help to substantially reduce marketing costs. This can be accomplished by developing a site that can be used as a high quality on-line brochure and a tool to generate sales including on-line booking capability. Cost reductions are obvious when consideration is given to mailing and advertising expenses.

The new dilema that many operators face is cost effective promotion of their own website. With millions of domains registered on the Internet, how does a visitor pinpoint an operator's site amongst the thousands of related websites on-line? It is optimistic indeed to assume that submission to a search engine will automatically guaranty exposure on the ninth page of results, let alone the first. The answer - include appropriate travel directories as part of a well rounded and effective media plan. Canada Wilderness.com™ is targeted at a global audience for the primary purpose of promoting wilderness travel in Canada. An Enhanced Listing provides operators with a promotion vehicle that will funnel an international market to their website.

Why is this an effective method for wilderness travel operators to promote their businesses?

Specialization
Canada Wilderness.com^® specializes in Canadian wilderness travel only. Visitors arriving at this award winning site are not greeted by distracting offerings and services. They can go directly to the information they desire - locating an outfitter or utilizing other site resources related to their trip.

Strong Image Branding
There is no question that when a visitor arrives at Canada Wilderness.com^® they know where they are, what they are looking for, and through the ease of navigation, where to find it.

Demographics
Canada Wilderness.com^® is targeted primarily at the US and European market. The secondary market is Canada. The American market is mature in relation to certain wilderness travel activities while the European market has great potential to accelerate Canada's growth in activities such as Eco and Adventure travel.

Promotion
Canada Wilderness.com^® makes effective use of affiliate partnerships via links and exchanges. Examples of this include Johnson Outdoors (Eureka Tents), Backroad Mapbooks, Explore Magazine, Ontario Federation of Hunters and Anglers, and the Canadian Recreational Canoeing Association as part of a growing list. An aggresive search engine/ Internet directory optimization strategy has been adopted and the site is being referred by all major search engines and directories. Many keywords and phrases are ranked at the top. (See above) In addition, a proportional percentage of listing revenue is reinvested into promoting the website, primarily now with on-line advertising.